Deb Schell

What I do:

Tools & Platforms
Mighty Networks • Mailchimp •WordPress • Google Workspace •Canva • Kit • Wix • LinkedIn •YouTube • TikTok • FB/IG

Case Study: Platform Migration in 8 Weeks: Consolidating Course & Community to Drive $20K+ Launch

An 8-week sprint to consolidate offerings onto one platform and sell out a pre-launch

My client was running a coaching certification program across multiple platforms—Kajabi for courses and Circle for community—which created a fragmented member experience. They wanted to consolidate everything onto Mighty Networks and needed it done quickly to support an upcoming pre-launch.The challenge was that they had no experience with the platform and needed hands-on support to migrate content, design the community structure, and create onboarding systems—all within 8 weeks.I started with intake sessions to understand their current setup, community vision, and timeline. Then I designed the community architecture with their growth goals in mind and created a content organization system that would simplify their offerings.Over the next several weeks, I built their certification course on Mighty Networks step-by-step, migrating videos, PDFs, and resources, and setting up LIVE event functionality. I also developed customizable onboarding templates and community guidelines, and provided best practices for managing and growing the community sustainably.The results exceeded expectations. We successfully consolidated all their offerings onto one cohesive platform in 8 weeks, and they sold out their certification program during the pre-launch, generating over $20K in revenue.The community launched fully functional and ready to onboard members from day one, giving their team a simplified system and the confidence to manage it independently going forward.

Case Study: Reactivating 8K Dormant Members Through Strategic Community Redesign

A 60-day project combining user research, content reorganization, and engagement campaigns to revive a stagnant online community.

My client had an online community with nearly 8,000 members, but engagement had stagnated and the structure wasn't aligned with his new vision. He gave me the goal—redesign the community to reactivate members and improve conversions—but the strategy and execution were completely in my hands.I started by auditing the existing structure to understand what wasn't working. Then I took three main actions:
First, I reorganized all the topics and content to create a better user experience and align with his new vision.Second, I conducted a survey—both within the community and through his email list—to understand what members actually wanted.Third, based on the feedback showing interest in consistent touch points, I developed a 21-day challenge featuring daily meditations to re-engage dormant members and introduce them to the new structure.The results were significant. We saw a major uptick in member reactivation and daily engagement, and my client reported a noticeable increase in conversions from free community members to paid courses and programs.

Case Study: Launching a Community Platform for an International Founder in 30 Days

Managing design, setup, and onboarding asynchronously across time zones to hit a tight deadline

A founder who was traveling internationally and regionally needed to launch a community platform quickly, but coordinating in real-time was impossible due to time zones and their travel schedule. They needed design support, technical setup, and onboarding systems—all within one month—and required someone who could work independently with minimal synchronous communication.
I managed the entire project asynchronously through videos, texts, and emails, which allowed the founder to review and provide feedback on their schedule. I set up the core community architecture including the Home Space, Events Space, and Connect with Us page, and created onboarding systems to prepare for launch.To ensure a smooth rollout, I helped the founder launch internally first—onboarding their team to gather feedback and identify any issues before opening to the broader audience.
The community launched on time and has since grown to 859 members with consistent engagement in events and discussions. The async workflow I established allowed the founder to stay involved in key decisions without being bottlenecked by their travel schedule, proving that strategic communication and independent execution can keep projects moving even across time zones.

Case Study: "Launching a County-Wide Community Hub: Strategy, Stakeholder Coordination & Public Launch

A 4-month project coordinating government, businesses, and non-profits to launch a CARES Act-funded platform

A county recreation board secured CARES Act funding to build a virtual community hub connecting residents with each other, local businesses, and non-profits. They had the funding and the vision—to create a central online space where the community could connect, support local organizations, and access resources—but they needed expert guidance to design the strategy, build the platform on Mighty Networks, and execute a successful launch.The challenge was working within a tight timeline while coordinating with multiple stakeholders including county organizations, local businesses, and non-profits who would become community partners.
From September through December, I provided elevated support through weekly virtual sessions to help the team develop their community strategy and design the internal architecture. I created partner presentation materials, wrote email copy for invitations, and produced a demo video highlighting the potential of the new space. I also organized the content structure and set up a resource library.To prepare partners for launch, I hosted personalized community tours for local business owners and non-profit leaders, showing them how to set up their own spaces for events and promotions.In January, we launched with a 30-day challenge supported by email notifications to encourage residents to show up and connect with their neighbors.The launch was a success. We onboarded program partners who were equipped with the knowledge and confidence to use the platform independently.The county now had a centralized hub for community connection and local business promotion, along with a sustainable growth framework for phasing in new offerings. Most importantly, we created a functional platform that brought residents, businesses, and non-profits together in one cohesive digital space—exactly what the CARES Act funding was intended to support.

Building an Audience: 130 Podcast Episodes & 19K Downloads

Learning audio production and content marketing to meet community needs

When I launched an online community focused on helping people find calm in daily life, I hosted workshops led by partners who shared their tips and strategies.I reached out to members to gauge interest and got feedback that they'd love a podcast version so they could listen if they couldn't attend live.Honestly, podcasting wasn't something I had planned or was comfortable with—I had a journalism background so interviewing wasn't the issue, but the technical side and putting myself out there on a public platform felt outside my comfort zone.But the feedback was clear, so I decided to figure it out. I taught myself how to set up a podcast from scratch: recording, editing, producing episodes, creating cover art, building intake forms for guests, and promoting across social media and email. I started small, but once I got the hang of it, I committed fully.Over time, I hosted over 130 episodes and secured some impressive guests, including the former CEO of Meetup.The podcast ended up becoming a core part of my community strategy. It generated nearly 19,000 downloads, and I repurposed several episodes as multimedia components in a book I wrote to make it more interactive. What started as something I was uncomfortable with became one of my strongest marketing channels—and taught me that I can pick up new skills quickly when I listen to what my audience actually needs.

Thank you

• Instagram
• LinkedIn
• YouTube
• Amazon
• Apple Podcasts
• Spotify